The Mind Behind Saint Laurent's Revival

The New York Times - 2015-03-22

In a rare interview, Hedi Slimane speaks to The New York Times about his tenure at Saint Laurent and the dramatic changes he brought to the storied fashion house. Slimane discusses his decision to rebrand Yves Saint Laurent as Saint Laurent Paris, and how this move was part of a larger strategy to modernize the brand while respecting its heritage.

"It's about finding the balance between tradition and innovation," Slimane states. "Saint Laurent has always been about youth, about rebellion. I wanted to bring that spirit back to the forefront." The designer also touches on his love for music and how it influences his fashion designs, as well as his controversial decision to base the brand's studio in Los Angeles rather than Paris.

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